Turn Intention Into Action

Why Do Advertisers Add Residential DOOH With Retail and Transit Formats?

Three reasons: context, frequency and focus.

Context is everything. Retail DOOH lives in shopping centres and stores where people are in buy-mode. Transit sits on platforms and buses during the commute. Roadside billboards fight for attention while people drive. Residential DOOH? It's in the home environment. Residents aren't shopping, they're not rushing to catch a train, they're just living their lives, moving through their own building. That's a completely different headspace.

Frequency through routine is unmatched. A resident walks past lobby screens 4-8+ times daily, 5-7 days a week, 52 weeks a year. That exposure accumulates fast. Compare that to retail DOOH where you might visit a shopping centre once a week, or a roadside billboard you might drive past occasionally. Residential delivers repeated exposure to the same eyeballs, consistently.

They always have to come home.

Less visual clutter means more attention. Building lobbies aren't competing with ten other billboards, flashing store signs, or crowded transit hubs. It's a cleaner, calmer environment where your message actually gets noticed. And where their intention to buy, moves to action.