Resi DOOH Results

What Results Can Advertisers Expect from Residential DOOH Campaigns?

Residential DOOH is a frequency-building awareness medium. The format works by stacking exposure over time in a consistent environment, which drives brand recognition, message recall and top-of-mind awareness.

Think of it like this: one exposure might not change behaviour, but ten exposures over two weeks? That's when your brand starts living rent-free in someone's head.

Campaign success typically gets measured through brand awareness lift, aided recall studies, or contribution to overall media mix effectiveness.

It also plays brilliantly with other media. Pair it with retail DOOH and you're reaching the same person shopping and at home. Add transit and you've covered their commute too. Residential screens fill the gap other formats miss, the home environment touchpoint that completes the journey and creats a surround-sound effect across a consumer's day.