What is Residential DOOH anyway?

What Is Residential Digital Out-of-Home Advertising?

Residential digital out-of-home (DOOH) advertising places digital screens inside apartment buildings and residential complexes, reaching residents in shared spaces like lobbies, lifts, and mailrooms. Unlike retail or transit advertising that catches people shopping or commuting, residential DOOH reaches audiences right where they live. Capturing attention during daily building routines with the kind of frequency you just can't get anywhere else.

How Residential DOOH Differs from Traditional OOH

What makes it different is that it's not competing with shopping noise or commuter chaos. These screens exist in the quiet, familiar spaces residents pass through every single day as part of their routine. Morning coffee run? There it is. Coming home from work? There it is again. That's the magic of the home environment, repeated, natural exposure without the clutter.