Resi DOOH works.

How Does Residential DOOH Advertising Work?

The screens get installed through partnerships with property owners and building management companies. Placement is strategic - building entries, lift waiting areas and lift interiors where residents naturally pause or pass through daily.

Content runs on networked digital displays that rotate multiple brands throughout the day in amongst resident notices, ensuring a high dwell time environment.

Specific targeting is available for campaigns to be scheduled to hit the breakfast rush, after-work peak, weekend vibes, whatever makes sense to reach the right audience at the right time.

The beauty? Geography is locked in. You're reaching a defined audience based on building locations, specific suburbs, postcodes, entire metro areas. And because the same people pass these screens 4-8 times a day (more for work-from-homers checking the mail or getting the much needed mental health walk in), frequency builds automatically.

It’s the perfect compliment to your message plastered across fifty locations and the heavy lifter when one building delivers multiple daily hits.